Softline Group Acquires Majority Stake In Embee Software

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Mumbai, India: Embee Software Pvt Ltd (“Embee”), one of India’s leading digital transformation service provider and a Microsoft LSP and Cloud solution partner announced its acquisition by Softline Group, a leading global provider of IT solutions and services.

Softline Group will strengthen its pan-India presence and capabilities through Embee’s expertise across cloud solutions, workplace modernization products, system integration services, managed services and app services.

“India is a key strategic market for Softline Group and the partnership with Embee represents our commitment to offering the best solutions to our growing customer base in the country. Embee is a respected and trusted Microsoft partner with over 30 years of experience in cloud solutions and services. We believe this strategic combination will be a big step towards the expansion of our regional footprint and capabilities.” says Sergey Chernovolenko, Global CEO of the Softline Group.

Roy Harding, President of Softline International, adds “Embee has one of the strongest teams driving Microsoft’s cloud transformation solutions in India. Their expertise in integrating systems through hardware and software from other leading partners like Adobe, HP and Cisco will help Softline to establish itself in this market in a stronger and more established way. Embee is characterized by the high quality of services it offers, which has resulted in the company having excellent business relationships and an important list of clients all over India. We proudly welcome this experienced team of technology professionals to Softline’s family.”

Sudhir Kothari, Managing Director of Embee Software Pvt Ltd, adds: “Softline Group is one of Microsoft’s 8 globally managed LSPs, and this partnership represents a great opportunity to expand Embee’s reach within India as well as overseas. We look forward to joining hands with Softline’s team in India to deliver a better value proposition to our clients and forge a stronger growth story together.”

At the moment, there has merely been an acquisition, not a merger. The two companies in India, Embee and Softline India will continue to run as independent organisations, with their own employees and processes. Mr. Sudhir Kothari along with the rest of Embee Leadership team will continue to run the company and compete with Softline India among other companies in the Indian market, continue our own business contracts and manage our own customer engagements. There will be no change in day-to-day work procedures. The merger process will commence when all the regulations and legal processes are approved. Once we are at that stage, we will certainly reach out with further information. This arrangement is aligned with the NOC letter obtained from our top partners.

As part of the transaction, the formal merger process is expected to be finalised within the next 18 months leading to a complete integration of the platforms. Advisors to the transaction included KPMG Corporate Finance, Backbay Advisors, PDS Legal and Radhika Singh & Associates.

About Softline Group

Softline is a leading global Information Technology solutions and services provider focused on emerging markets of Eastern Europe, Americas, and Asia. Softline helps customers achieve digital transformation and protect their business with cybersecurity technologies. Their services include end-to-end technology solutions, public and private clouds, software and hardware provisioning and broad array of associated services.

Softline Group’s consolidated turnover in 2020 exceeded $2 billion US dollars with sales growth 13.2%. Softline has offices in 50 countries and 95 cities worldwide. With more than 25 years of distinguished history, the Group has managed to grow rapidly while consolidating technology expertise and a business model encompassing all emerging markets.

About Embee Software Private Limited

Embee Software Private Ltd is a leading Indian Technology solutions and services provider focused on driving digital transformation in the Indian mid-market, with a turnover of close to $100 million USD. Embee’s mission is to enable organizations to transform with technology in a digital, mobile-first, data-driven world. The company’s solution portfolio span across the public & hybrid cloud, modern workplace, business apps, data analytics, cybersecurity, smart-classrooms & surveillance, all backed by the support and managed services operations.

Embee maintains a strategic relationship with leading technology OEMs in India. In particular, Embee has been a Microsoft partner for over 27 years, and a key LSP since 2010. As an early adopter of Cloud solutions, Embee was recognized as the Cloud Software Partner of the Year for APAC by Canalys in 2017, and as Microsoft Country Partner of the Year in 2018.

Media contact:

Softline India:
– Himangshu Baruah: himangshu.baruah@softline.com

Softline Global:
– Rocio Herraiz: rocio.herraiz@softline.com

Embee India:
– Shivani Sharma: shivani.sharma@embee.co.in

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