Delivering the Best-in-Class Customer Experience to 30K+ Users – Consistently, Productively, and Profitably with Azure Cloud

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Committed to transforming sales, distribution, and service management with technology solutions for some of the blue-chip companies from India and the world, our customer trusts Azure cloud to build scalable, cost-effective, secure, and reliable IT infrastructure empowering more than 30,000 users in 7,000 locations across the globe.

our customer is renowned for its cutting-edge yet simple-to-use sales, distribution, and service management software. It continues to leverage the latest advances in Cloud, Mobility, and Analytics for innovative solutions to difficult problems of enterprises and their customers.

Established in 2000, they have been enjoying an organic, rapid growth by delivering most advanced technology solutions to a local and global enterprise customer base. Yet, over the last few years it realized it was difficult to scale and optimize costs with a mixed technology stack. Hence, they decided to migrate their workloads to the Azure Cloud platform. The company has since increased the efficiency of its own development and operations and enhanced collaboration with customers.

Embee partnered with them in their success journey as a Microsoft Gold Partner, bringing in the years of expertise of empowering organizations to easily, quickly, and safely move to a full-cloud or hybrid-cloud scenario with zero glitch. Here’s how it all began…

High Costs, Low Performance, Integration and Security Challenges blocked the growth

Over the years, they have successfully addressed industry challenges by offering optimal customer experiences by leveraging business intelligence and other emerging technologies. It employs the latest technologies in cloud, mobility, and analytics to find creative solutions for complex industry challenges and has collaborated with some of the largest global automotive, consumer goods, and manufacturing equipment firms. A vision that started within a small city called Nagpur in 2000, had metamorphosed into a being powerful entity that empowered more than 30,000 users across the world. The need of the hour was to be more competitive. With the legacy system, they experienced following challenges which were hindering their growth speed:

  • Maintaining high availability and performance at lower costs
  • Infrastructure and application security
  • Integration with their B2C applications hosted on Azure PaaS platform
  • Tremulous business continuity and not-so-reliant disaster recovery
  • Future roadmap for application and database modernization
  • Infrastructure monitoring and unified visibility

To scale more efficiently and get on the same page as its growing customer base, the customer re-evaluated its entire stack to address the varying needs in different areas of the organization. With Embee as their trusted technology and strategic partner, they chose Azure cloud that offered strong security, high performance, and wider acceptance in the developer community.

Our customer future-proofs its business with Embee’s cloud migration services

They engaged with Embee to assist with the migration, which began with a lift-and-shift approach before moving to a multitenant model. “Compared to conducting the migration ourselves, we moved to Azure Cloud twice as fast with the expert guidance we received from Embee Software,” says . “We got valuable advice about which architectural approaches would work best, helping us get more value from Azure faster.”

Topped up by the expert guidance provided by Microsoft FastTrack for Azure engineers and the Azure Migration services by Embee, the company made its transition to Azure quickly and easily. With the new, versatile infrastructure in place, Embee has helped them further excel upon the benchmarked customer experience they are known to provide.

The Impact:

  • By implementing Azure Enterprise agreement and leveraging Azure Dev/Test subscription helped customer reduce cost by approx. 20%.
  • SQL query optimization and implementing SQL always on IaaS platform helped customer with better transaction performance, I/O operations, reduced wait time for the queries which resulted better end user experience for the application accessibility.
  • Implementing Azure application gateway – WAF helped customer securing application with top 10 OWASP attacks and provided better application delivery by using auto scale feature of App gateway.
  • Azure cost management helped customer estimate future budget and get unified visibility of the Operational cost for the resource usage.
  • Azure Identity access management helped customer manage and secure access to the resources by leveraging Azure RBAC & Azure MFA.

Tools and technologies used: –

  • Azure Windows server Virtual machines
  • Azure SQL Enterprise server Virtual machines
  • Application gateway v2 – WAF
  • Azure Monitor
  • Azure Security centre
  • Azure Policy
  • Azure load balancer
  • Azure Monitor
  • Azure Availability set
  • Azure Storage
  • Azure Key vault
  • Azure EXPRESSROUTE
  • Azure VPN gateway
  • Azure Automation
  • Azure Marketplace – SendGrid
  • Azure Backup
  • Azure Site recovery
  • Azure Active directory
  • Azure RBAC
  • Azure cost management

High performance and costs reduction by 20% gave a booster to customer’s growth strategy
Embee guided the customer in their move to a more reliable cloud-based solution that assured 99.999% application availability, improved infrastructure performance and reduced capital expenditure.

Reduction of costs: The cloud-based solution helped the customer drive significant reductions in procurement, implementation, and maintenance costs. By implementing Azure Enterprise agreement and leveraging Azure Dev/Test subscription helped customer reduce cost by approx. 20%.

Improved database and application delivery performance: SQL server on Azure guaranteed 99.9% with load balancing on the backend to ensure smooth performance for users. This also ensured business is always up and available.

Improved scalability: The ability to scale infrastructure quickly was one of the key requirements from the customer for this project. The implementation of Azure cloud gave them the freedom to leverage the IaaS and PaaS models to use only as much capacity as they require, thereby providing an ideal customer experience to the users.

Reduced TCO: Modernized Infrastructure: With the infrastructure completely managed by Microsoft Azure, moreover the customer enjoys more feature to make the environment more reliable by deploying the front end servers on two different racks using Availability Set functionality on Azure.

Unified visibility and control for infrastructure security- The customer now has complete control on the access and security of the applications with unified visibility. Achieved business continuity, Application and Database High availability using SQL always on & Disaster recovery solution.

Key performance indicators

  • High availability and secured access to the application.
  • Reduced application life cycle management.
  • Application integration with other B2C application.

Sailing smooth with Azure Application Migration
Customer is now reassured with a cost-effective, scalable, reliable cloud solution, saving on major infrastructure costs and provide an unprecedented peace of mind.

The solution is universal. Rehost Windows and SQL landscape on Azure IaaS platform with high availability, secured access and better performance. The benefits of such migration are being more widely adopted to reducing costs and attaining the desired scalability and uptime. It can be applied to any organisation running business critical applications with variable utility.

With Embee’s dedicated consultation, robust delivery and the reliability of the Azure platform, customer is also expanding their Azure utilization with Remote Managed Services of their IT infrastructure. This is expected to further increase their Azure footprint.

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