Our customer is a global leader in technology and business transformation solutions. They are dedicated to accelerating client success through digital innovation, aiming to be the most valuable technology services partner and a thought leader in the industry. They offer a wide range of services including digital product engineering, cloud services, data & analytics, AI and automation, cybersecurity, and more. It also emphasizes diversity, ESG (Environmental, Social, and Governance), and CSR (Corporate Social Responsibility) in its operations.
Overcoming brand consistency and accessibility obstacles were the major challenges faced by our customer:
Our customer grappled with challenges that threatened its brand integrity and marketing effectiveness, such as inconsistent brand messaging, risk of utilizing outdated brand materials, inefficient access to the latest branding resources, and challenges in indoctrinating new employees with brand standards without a centralized source
- Inconsistent brand messaging and visual identity across platforms.
- Increased risk of using outdated or incorrect brand materials.
- Inefficient access to the latest branding resources, hindering marketing efforts.
- Challenges in training new employees on brand standards without a centralized source.
- Difficulty in maintaining brand integrity and consistency without a unified repository.
Embee offered a holistic approach to enhancing brand management and digital innovation
Recognizing the critical need for a unified brand management system, Embee Software devised a holistic solution focused on modernizing our customers’ brand management approach and enhancing employee experience with the latest digital tools. The solution framework included:
- Increased communication from top down and across the organization.
- Modernization of tools used for day-to-day work such as storing and retrieving documents, spreadsheets, and presentations.
- Increased visibility of initiatives, such as company values and social media marketing.
- New ways to collaborate using modern digital workflows to replace manual document routing and approvals.
- Improved employee morale by giving them ownership of part of the experience.
Impact of the solution
The implementation of the Brand Resources Portal by Embee Software led to efficiency and brand consistency for our customer, evidenced by:
- Streamlined Brand Asset Management: Significantly reduced time spent searching for brand assets, directly translating to increased productivity and faster project turnaround.
- Uniform Brand Presentation: Ensured consistent use of brand elements, fortifying our customer’s brand identity and customer trust.
- Collaborative Synergy: Facilitated seamless collaboration among teams, ensuring marketing campaigns and materials are cohesive and aligned with brand standards.
- Brand Integrity and Compliance: Enabled strict adherence to brand guidelines, preserving brand integrity across all communications.
- Operational and Cost Efficiency: Reduced costs associated with creating and distributing marketing materials by leveraging a centralized repository of brand assets.
Before vs After Implementation
| Aspect | Before Implementation | After Implementation |
|---|---|---|
| Brand Consistency | Varied and inconsistent | Uniform and aligned |
| Access to Brand Resources | Time-consuming and inefficient | Immediate and streamlined |
| Collaboration | Hindered by geographic and departmental silos | Enhanced across all levels and locations |
| Brand Integrity | At risk due to decentralized asset management | Strongly maintained through centralized repository |
| Employee Productivity | Limited by access to current brand materials | Significantly improved due to easy & quick access to marketing collaterals |
Get customized brand resource portal with Embee
Improve brand consistency and operational efficiency to transform business processes with Embee Software. We offer intranet solutions based on the SharePoint platform, aiming to connect employees across various departments and enhance corporate culture.
